How We Got There

Kathryn and Reggie McInturff, licensed Real Estate Agents and founders of McInturff & Co., came to us with a desire to capture high-quality, engaging content that would coincide with their upcoming rebrand and consistent marketing efforts. A true advocate and guide for their clients, Kathryn and Reggie's brand imagery needed to communicate their incredibly sharp understanding of how to navigate the ever-changing housing industry from a relational, person-first approach, to gracefully and efficiently give their clients the greatest gift: home. We work with the McInturff team on a quarterly basis to accomplish just that. After laying out a detailed content and messaging strategy in Q1, we were able to think ahead about their media goals for the entire year and hit the ground running. The beauty of the recurring partnership structure allowed us to revisit that strategy document and media wish list monthly, reassess their goals and needs, and have the built-in flexibility of a bank of hours to use however they wished. In just a few quarters we were able to capture a robust library of content including multiple photo galleries, a wide range of b-roll for web and social content use, and two full videos to share client testimonials and give new buyers an intro to the home buying process. For us, the bonus was that we also had a blast getting to collaborate on dreaming up content and having the chance to hang out with their team consistently, pick up content where we left off at the last session and build anmore and more aligned rhythm that let the creative juices flow.